Trade show Spring Fair International has launched a new campaign to increase its awareness among the retail industry. The new project, developed in collaboration with Exposure Design is part of a wider £1.5m international marketing plan, which encompasses direct marketing, e-comms, advertising and print collateral.
Central to the campaign is a new logo and branding for the show, including the tag line, ‘The world’s brands and buyers in one space’.
“Spring Fair International’s identity is very much an evolution of the previous logo, but this time it has become a visual metaphor to explain the diversity of products exhibited at the show that are all contained in one space,” said John Wigham, art director, Exposure Design. “It gives each product sector a sense of individuality, which is a key requirement of the brief as each retail sector is equally important to the show’s success.”
Spring Fair 2009 runs from 1-5 February at the NEC, Birmingham