Superdrug has long been renowned for launching innovative beauty products and their latest new range is no exception. Style Expertise is a collection of professional hair styling products especially designed to deliver results that help hair stand out from the crowd.
M&H Plastics worked alongside Superdrug and their contract filler Mibelle to produce a stunning range of products all manufactured in rich metallic-effect packaging which conveys the end benefit – silky smooth, shiny hair. All products are a bright turquoise colour with natural coloured closures giving a fresh contemporary look.
Superdrug selected from M&H’s standard portfolio of products. The HDPE bottles are all Boston Rounds. In addition are two 35mm diameter Polyethylene tubes which M&H printed in-house, including silver foil blocking of the Superdrug logo.
The collection includes:
• 100ml Salt Infusion Surf Spray
• 200ml Sculpted Gel Spray
• 300ml Protecting Heat Styling Spray
• 150ml Straight Cream
• 150ml Curl Cream
Heather West, Customer Service Manager at M&H said: “It’s been a pleasure working with Mibelle on this exciting new launch. Together we have selected products from our extensive range and helped turn them into irresistible must-have products at cost effective prices!”
M&H has over 1,200 standard products, plus a full custom moulding service for exclusive design. Virtually everything is conducted in-house, on site, from concept design, through tool-making, production, artwork and decoration.