Ensuring the oxidative stability of perfumes, oils and cosmetic actives is a must for cosmetics players, with success resulting in a longer product shelf life and improved brand perception among consumers. Another benefit is the reduced formation of irritants and allergens from oxidised fragrance compounds, which also increases the likelihood of a positive consumer experience.
Stopping oxidation in its tracks
A new natural antioxidant that boasts the efficacy of BHT could be a game-changer for bio personal care. David Hauck tells the story behind StoppOx and its extensive benefits
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Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.