The multi-year deal with the golfing tour organiser, which will run through to 2030, sees the sun care brand become the Official Suncare Partner of both the PGA Tour and PGA Tour Champions, building on the brand’s investment into sport.
“As part of our mission to make sunscreen a daily habit, we focus on showing up where sun protection matters most,” Lauren Weinberg, CMO of Supergoop! told Cosmetics Business.
“That means integrating SPF into real-world environments where exposure is unavoidable, like skiing, and, most recently, through our partnership with Alterra Mountain Company.
“These partnerships allow us to demonstrate efficacy in action and help
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