In her role as CMO, Weinberg will oversee brand, social, and growth marketing, alongside product innovation, creative, consumer insights, strategic partnerships, and communications.
Weinberg brings over two decades of experience to the role – most recently serving as CMO for fitness brand Peloton where she led global brand and growth initiatives.
She joins the brand as Supergoop! continues to invest in high-performance, make-up-hybrid SPF innovations.
The brand is also expanding its presence in outdoor and lifestyle spaces through partnerships such as Alterra Mountain Company, where Supergoop! serves as the official sunscreen partner across 13 resorts.
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Weinberg told Cosmetics Business: "Stepping into this role feels energising.
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