Symrise completes reorientation exercise

Symrise says it has completed its strategic restructure, a process begun in March 2005 under the leadership of ceo Gerold Linzbach. Many changes have since been implemented and a further two steps are said to complete the restructuring process.

Step one is the creation of a new division merging the fragrances and sensory ingredients units. This will offer the complete value chain from aroma chemicals, fragrance compositions and cosmetic ingredients. “Intelligent and tailored product solutions from source is what sets us apart from other, more traditional suppliers,” says Linzbach.

The second step is to integrate the previously independent operations division into the divisions in a bid to enhance entrepreneurial spirit and customer focus across the company. “Now everyone at Symrise will be part of sales and will serve our clients in one way or another,” says Linzbach. “It is our ambition to create a culture which never accepts the status quo and constantly pushes the boundaries to the benefit of our clients. This would be reflected in the confidence of our employees and their desire to continuously explore and experiment.”

In line with the restructuring, a new management team has been announced. Achim Daub, previously global president fragrances, will head up the new division. Heinz-Jürgen Bertram, previously head of global operations, takes over from Andrei Mikhalevsky and will be responsible for Symrise's flavours division. Rainer Grimm remains cfo.