Next have installed their first fragrance and skincare areas in two leading regional outlets. Luxury branded products from leading fragrance houses will be showcased for the first time, including Armani, DKNY, Clinique and Clarins as well as celebrity endorsed goods from Sarah-Jessica Parker and David Beckham. The first fragrance and skincare area is showcasing in the Bullring, Birmingham and The Arndale Centre, Manchester.
Green Room Retail were involved in the concept, design and production, taking Next's existing fragrances for men and women as a starting point to develop a scheme that incorporated skincare, new perfumes and male and female grooming as well as a complementary interior fragrance. The new concept also features a bags and gift wrapping fixture designed to add to the luxury feel.