Pure Beauty

The Perfume Shop extends price freeze until 2024

By Alessandro Carrara | Published: 16-Feb-2023

TPS originally froze its product prices in October 2022 ahead of the Christmas trading period

The Perfume Shop (TPS) has extended its price freeze until 2024.

The British fragrance retailer said it aims to continue supporting customers during the current cost of living crisis.

Over 60% of its product range will continue to retail for £25 or under.

“We launched our price freeze commitment last October and by extending it to include even more top brands until 2024 we hope that our customers can treat friends, family or themselves, with the knowledge that our prices won’t change,” said TPS Managing Director Gill Smith.

“We know our customers will be looking to purchase perfumes in the lead up to Mother’s Day and Father’s Day and so we’ve made sure we have lots of options to choose from across different price points.”

TPS originally froze its product prices in October 2022 ahead of the Christmas trading period.

It comes as other retailers have also pledged to support customers and staff with rising inflation rates and growing living costs.

Superdrug launched a 136-piece own-brand make-up collection in 2022, with the majority of the range retailing for less than £9.

Boots, the UK’s largest beauty and healthcare retailer, locked-in prices for 1,500 of its own-brand products until the end of 2022.

From October through to January 2023, John Lewis offered its permanent employees and temporary workers two free meals per day during work hours.

Last year UpCircle also froze its prices until 2023.

The British beauty label, which is built around upcyling by-products, said that one five people in the UK are worried about being able to afford skin care products as a result of soaring inflation rates.

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