The youth market helps itself

Published: 4-Oct-2006


The future of vending machines is looking rosy according to WSL Strategic Retail. The How America Shops... Everyday 2006 survey highlights the potential of the channel and suggests that the introduction of several non-comestible consumer products into the self-service arena would be well received, particularly by younger consumers.

Currently 16% of those questioned said they had purchased a personal care product (eg tampons, condoms, toothbrush) from a vending machine. Skin care products had only been bought by 4% of the sample, although 12% said they would be willing to buy skin care products from a vending machine. Colour cosmetics, fragrance and hair care and styling aids were bought by 3% of those questioned.

The 18-34 age group were the most enthusiastic about the self-service concept when it comes to personal care products (26%), but those aged 35-54 also demonstrated a willingness to experiment, with 20% admitting that they would be happy to buy from this channel.

Women are more likely than men to say they would embrace a wider spectrum of products offered through vending machines, according to WSL. Women also currently purchase significantly more cosmetics, toiletries and personal care products than men through vending machines (22% versus 10% for men).

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