These beauty gadgets are brightening up the teeth whitening market

By Sarah Parsons | Published: 3-Dec-2019
Marketing

More indie brands are partnering with influencers to create at-home treatments, an alternative to the growing illegal trade

You need to be a subscriber to read this article.
Click here to find out more.
These beauty gadgets are brightening up the teeth whitening market

It’s a safe bet that a large proportion of the 1.2 trillion photos taken in 2019 will be of people flashing their pearly whites. While there are plenty of

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Sustainability
Recycling Week: 7 beauty companies doing their bit for the environment in 2020

Recycling Week: 7 beauty companies doing their bit for the environment in 2020

Read more
Cosmetics Business rounds up seven beauty brands and retailers raising the bar when it comes to sustainability

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Gym girl beauty is on the rise again as new-age sweat-friendly NPD hits the market With a plethora of new launches setting out to target fitness fanatics, discover how the gym girl beauty subcategory is working hard in 2026 while consumers work out
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Curated beauty boxes are making talent partnerships more authentic than ever before Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty is packed with jargon that the average person struggles to follow, finds report Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
  4. Liberty invites UK artists to design its 2027 beauty advent calendar in open call The luxury department store is asking UK artists to submit their vision for its popular beauty advent calendar, with the winner’s design being used in 2027. This is the first time Liberty has opened the creative process to the wider artistic community
  5. Sephora is bringing its Sephoria beauty festival to the UK for the first time The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Sustainability
Recycling Week: 7 beauty companies doing their bit for the environment in 2020

Recycling Week: 7 beauty companies doing their bit for the environment in 2020

Cosmetics Business rounds up seven beauty brands and retailers raising the bar when it comes to sustainability
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Beauty spots an emerging category with skin-friendly face coverings

Beauty spots an emerging category with skin-friendly face coverings

British consumers are spending more than ever on skin care products and beauty brands are catering to the surge in demand for face masks that support complexions
Colour Cosmetics
E.l.f. Cosmetics is giving away thousands of driving lessons to UK learners via new campaign

E.l.f. Cosmetics is giving away thousands of driving lessons to UK learners via new campaign

The beauty brand has teamed up with RED Driver Training to give 1,100 winners free driving lessons, aiming to democratise access to ‘one of the most financially out-of-reach milestones’ facing young people in the UK today
Skin Care
Alison Hammond named Tropic Skincare’s first Celebrity Ambassador

Alison Hammond named Tropic Skincare’s first Celebrity Ambassador

This Morning presenter Alison Hammond has been named the first Celebrity Ambassador for Susie Ma’s cosmetics brand, helping women embrace their unique beauty through her personalised skin care routine, ‘The Alison Edit’, writes Isabelle Clark
Body Care
Daise to host ‘bigger and better’ Summer picnic pop-up celebrating IRL community

Daise to host ‘bigger and better’ Summer picnic pop-up celebrating IRL community

Building on the success of its Candyland event, Daise’s Summer Picnic pop-up,  taking place in London, UK, is aimed at engaging Daise’s Gen Z and Gen Alpha community in real life
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Beauty is packed with jargon that the average person struggles to follow, finds report

Beauty is packed with jargon that the average person struggles to follow, finds report

Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Curated beauty boxes are making talent partnerships more authentic than ever before

Curated beauty boxes are making talent partnerships more authentic than ever before

Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
Subscribe now