It’s a safe bet that a large proportion of the 1.2 trillion photos taken in 2019 will be of people flashing their pearly whites. While there are plenty of
These beauty gadgets are brightening up the teeth whitening market
More indie brands are partnering with influencers to create at-home treatments, an alternative to the growing illegal trade
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Recycling Week: 7 beauty companies doing their bit for the environment in 2020
Read moreCosmetics Business rounds up seven beauty brands and retailers raising the bar when it comes to sustainability
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Skin Care
K-beauty brand Anua partners with EL&N cafe on sweet treat deal
The skin care brand has teamed up with the Instagrammable cafe chain on a limited edition offer – those who purchase the EL&N x Anua Honey Glaze Cake before 3 March at select locations will receive an Anua skin care duo worth £46
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Colour Cosmetics
NYX and Pinterest tap ‘Gimme Gummy’ trend for LA pop-up targeting Gen Z
The two-day activation will focus on sensory play, bright colours and ASMR-driven aesthetics – a trend highlighted in Pinterest Predicts 2026 trend report – to showcase NYX Professional Makeup’s new Jelly Job lip gloss