Too hot to handle

Published: 4-Jun-2006


Ralph Lauren has created a new fragrance for its Ralph franchise that taps into the growing trend for gourmand scents. Ralph Hot is described as sexy, flirty and fun, is aimed at 15-25 year old girls and combines scents of mocha cream, cinnamon and maple. Top notes of cinnamon, almond blossom and mandarin blend into the heart of mocha cream, orchid, honeysuckle, jasmine, fresh milk accord and fig. Finally, maple, vanilla, amber, musk and sandalwood make up the dry down.

“Hot takes the Ralph Lauren Fragrance portfolio into a whole new olfactive territory,” says Signe Gammeltoft, worldwide president Ralph Lauren Fragrances. “The gourmand fragrance category is an exciting new direction for the brand.”

The bottle is coloured purple, with accents of turquoise, hot pink and yellow, and the outer packaging continues this theme. A scented body moisturiser and shower gel accompany the edt.

Price: 50ml, £29

Availability: Worldwide

Launch: Now

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