L’Oréal’s new skin protein analyser, an AI-powered beauty mirror and a system to evaluate how posture impacts beauty were among the highlights at 2025’s CES.
The world’s biggest tech event – which took place 7-11 January in Las Vegas, US – did not disappoint when it came to showcasing the newest and hottest trends in beauty, fitness, wellness and health tech.
Established companies and start-ups took attendees into the future, presenting trends that will shape their products and services in the coming years.
Beauty tech’s AI takeover
Artificial Intelligence (AI) has entered the beauty tech sector with full force, playing a major role in shaping trends, products and services.
It is revolutionising skin care and self-care, and the beauty industry is taking advantage of AI-driven personalisation.