In this article from the March issue of SPC, Lydia Roscoe from Beauty 1st Studios offers top tips for brands to make the most out of video marketing.
Top tips for video marketing
The ‘dos’ and ‘don’ts’ of creating engaging content
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Ingredients
AAK to focus on next-generation formulations, ethical sourcing and interactive experiences at in-cosmetics global 2026
Read moreVisitors are invited to discover how AAK Personal Care is bringing its ‘making better happen in beauty’ mantra to life at in-cosmetics Global in Paris. Alongside sponsorship of the Sustainability Zone Theatre and Forum, AAK will offer a series of hands-on activities on Stand 3M20, including solutions to common formulation challenges, a texture playground, and a beat-the-clock lipid oxidation challenge
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You need to be a subscriber to read this article.
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Ingredients
AAK to focus on next-generation formulations, ethical sourcing and interactive experiences at in-cosmetics global 2026
Visitors are invited to discover how AAK Personal Care is bringing its ‘making better happen in beauty’ mantra to life at in-cosmetics Global in Paris. Alongside sponsorship of the Sustainability Zone Theatre and Forum, AAK will offer a series of hands-on activities on Stand 3M20, including solutions to common formulation challenges, a texture playground, and a beat-the-clock lipid oxidation challenge
Hair Care
K18’s new Pro Artist Program will elevate stylists shaping the future of hair
The Unilever-owned hair care brand’s global education initiative will shine a spotlight on the stylists shaping the future of the professional hair industry, with the brand calling it a ‘new era’ of hair education
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Sustainability
Garnier unveils Collective for the Planet programme to address ‘gap’ in environmental action
The L’Oréal-owned beauty brand’s initiative will put nature preservation in the spotlight, and inspire consumers to take action and raise funds by participating in events, starting with ‘Run for the Forest’ at the Schneider Electric Marathon de Paris race
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Ingredients
CPL Aromas goes “Boundless” with AromaHydro at Notes Shanghai
At the Spring Summer 2026 edition of Notes Shanghai, themed “Boundless,” CPL Aromas exceeded boundaries of innovation by presenting its latest technology: AromaHydro. As “Boundless” states, fragrance is finding new ways to meet consumers demands and broader formats leading their path, going beyond cultural frontiers