In this article from the March issue of SPC, Lydia Roscoe from Beauty 1st Studios offers top tips for brands to make the most out of video marketing.
Top tips for video marketing
The ‘dos’ and ‘don’ts’ of creating engaging content
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Olehenriksen to open sweet-inspired Scandiland pop-up in New York
Read moreThe pop-up event in New York, US, takes inspiration from the beauty brand’s Scandinavian heritage as Olehenriksen’s celebrates the launch of its newest Pout Preserve Peptide Lip Treatment, Scandi Candy
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Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’
The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
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Marketing
SID MEDICOS expands LemonBottle global webinar programme, drawing participation from over 20 countries
Global beauty and aesthetics company SID MEDICOS Co., Ltd. announced that it is expanding the LemonBottle Global Webinar, an online education programme through which aesthetics professionals share their product experience and practical expertise
Skin Care
What are the trends shaping beauty and wellness fulfilment right now?
Beauty trends can change quickly. Looksmaxxing, skin longevity, peptides, seasonal scents and colour palettes, and hybrid products such as skin tints are all influencing what consumers are looking for. But behind those trends, fulfilment is having to adapt too
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Hair Care
Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
Fragrance
CPL Aromas explores the new appetite for neo-gourmand and umami scents at Asia Perfume Show
CPL Aromas took part as a Major Partner of Asia Perfume Show, held from 23–25 September at the Bastille Design Center in Paris, bringing a distinctly Asian perspective to one of perfumery’s most compelling creative shifts: the evolution of gourmand fragrance