Data intelligence platform Daash has formed an advisory board of senior beauty executives from across the industry to bolster its product and business development.
Amy Liu, CEO and founder of skin care and make-up brand Tower 28, is among the six-strong board who will offer expert guidance to Daash on emerging beauty market trends and foster industry relationships.
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Founded in 2022, Daash is an AI-powered competitive intelligence platform that offers sales insights to beauty brands such as Sol de Janeiro, The Inkey List, and Milk Makeup.
“Beauty and retail are dynamic, rapidly evolving industries where success requires having an intimate understanding of your clients’ businesses and needs,” said Philip Smolin, co-founder and CEO of Daash.
“We are thrilled to be collaborating with – and supported by – such a stellar team of leaders.
“Their insights are informing our decision-making and helping Daash build new products that meet our clients’ needs, while also fostering strong relationships for us with brands across the industry.”
Dawn Francisco, ex-CRO of brow brand Anastasia Beverly Hills, and Tina Gu, CFO and Head of Digital Growth at make-up and skin care brand Sarah Creal Beauty, are also among the high-profile names who will provide expert guidance to Daash as part of the advisory board.
Francisco’s career has also included roles such as GM/VP North America at The Estée Lauder Companies (ELC), VP of marketing at online retailer Dermstore and CEO of online beauty retailer B-Glowing.
Before Sarah Creal Beauty, Gu was Product Marketing Lead at Meta, and she previously held senior roles in M&A and global marketing at ELC.
Completing the advisory board line-up is Priscilla Tsai, CEO and founder of accessible skin care brand Cocokind, Scott Kestenbaum, co-founder and General Manager at brand incubator Maesa, and Melissa Mao, Chief Sales Officer at sea-sourced skin care brand OSEA Malibu.