How different our lives would be if only we could predict the future. Any little nugget could potentially transform our lives: house price movements, the knowledge that every aspect of our lives would be facilitated through our mobile phones, or maybe just the winner of the 13:30 at Kempton Park. So it’s little wonder that, as a society, we expend a lot of energy trying to understand what the future holds.
I’m going to stick my head out and make a prediction: trend forecasting is the business to be investing in right now. The Telegraph recently reported that this is a staggering £25bn sector, and £270m of that came from just one company last year – the result of WGSN merging with Stylesight. The category barely existed before the start of this century, but now Hoxton and Brooklyn are awash with hipsters who call themselves ‘cool-hunters’ or ‘futurologists’.
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