Ulta Beauty hit with lawsuit over alleged use of web tracking technology

By Alessandro Carrara | Published: 12-Dec-2022
Retail

Session replay software has been mired in controversy due to the potential risks it poses to internet privacy

Ulta Beauty has been hit with a class action lawsuit over the company's alleged use of 'session replay' software on its website.

The keystroke tracking software provides the user with the ability to replay a visitor's journey on a web site or within a mobile application or web application.

This can include the user's view, user input and logs of network events.

The use of the software violation of the California Invasion of Privacy Act and the federal Wiretap Act.

'Session replay' has faced controversy due to the potential risks it poses to internet privacy.

The complaint was brought by the Law Office of Daniel G. Shay and the Swigart Law Group.

It forms part of a wave of cases focusing on the web tracking technology which surreptitiously intercepts users' data and communications.

The lawsuit was filed at the California Southern District Court.

Cosmetics Business has contacted Ulta Beauty for more information. 

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

Read more
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment

Trending Articles

  1. Marc Jacobs Beauty unveils full product line-up ahead of relaunch – and it is bold Maximalist make-up products for eyes, lips and face feature in the relaunch of the US fashion brand’s cosmetics line, which is being brought back this month due to an updated licensing deal with Coty
  2. Dua by Augustinus Bader opens first-ever pop-up to promote beauty brand The two-week-long activation at luxury department store Selfridges in London, UK, will ‘immerse’ visitors in the three-piece skin care range, created by singer Dua Lipa and beauty brand Augustinus Bader
  3. Hailey Bieber’s Rhode is coming to Sephora Europe – everything we know so far The e.l.f. Beauty-owned brand, founded by Bieber, is set to enter Sephora stores across Europe following success in the retailer’s US, Canada and UK locations
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Medik8 to open lab-themed UK pop-up to celebrate Exo-PDRN Prismatic+ launch The L’Oréal-owned premium skin care brand’s lab-inspired activation in London, hosted in partnership with Space NK, will bring the innovation behind its Exo-PDRN Prismatic+ serum to life in an immersive setting
  5. Stranger Things star Natalia Dyer named global face of K-beauty brand Purito Seoul The appointment of the 31-year-old American actress, who plays Nancy Wheeler in Stranger Things, comes as Purito Seoul ramps up its global presence, which includes launching into US retailer Target

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
Retail

Ulta Beauty CEO hails Space NK deal and hints at potential US stores for the chain

Ulta Beauty CEO Kecia Steelman provided an insight into the US retailer’s acquisition of British beauty chain Space NK in a fireside chat with J.P. Morgan, and commented on the possibility of Space NK stores being launched in the US
Finance

Ulta Beauty promotes Kristin Wolf to Chief Strategy & Growth Officer

Wolf’s promotion comes as the US beauty retailer looks to focus on international expansion and ‘long-term, sustainable growth’ following its acquisition of British beauty retailer Space NK last year
Retail

Ulta Beauty debuts on TikTok Shop to ‘drive incremental growth’ via social selling

Ulta Beauty is the first specialty beauty and wellness retailer in the US to partner with TikTok Shop, offering exclusive bundles and early-access moments with brand partners as a ‘complementary extension’ of its existing ecommerce business
Finance

Key takeaways from Ulta Beauty’s 2025 earnings: TikTok Shop team-up and 'rising conflict' impact

The US Beauty retailer noted a ‘better-than-planned’ performance in the 2025 financial year, but expects slower growth in 2026
Retail

Ulta Beauty enters sports arena with pro-athlete collective

The Ulta Beauty Roster of six sports stars from across disciplines will feature in marketing and digital content for the US beauty retailer, acting as role models to help girls ‘stay in the game’
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Inside Made by Mitchell’s US launch with Ulta Beauty

Made by Mitchell founder, Mitchell Halliday, spoke exclusively with Cosmetics Business about the brand’s recent US retail debut, in partnership with Ulta Beauty, and how it will power the business forward
Subscribe now