Unilever reveals it 'kisses ten frogs' for every beauty acquisition it makes

The consumer goods company has had over 130 'licences to hunt' resulting in 13 beauty and personal care deals over the last four years

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Unilever has revealed that it operates on a 'ten to one' ratio when it comes to sealing potential M&A deals in beauty and personal care.

Speaking at the recent Barclays Global Consumer Staples Conference in Boston, Alan Jope, President, Beauty & Personal Care at Unilever, provided insight into the division's current and future M&A strategy.

He said: "We go through a stage gate funnel process on acquisitions – it won't surprise you – where we begin

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