Unilever Ventures has invested in Arey to drive future growth and longevity innovation for the US-based hair care brand.
The Series A funding round, which also saw participation from existing investors Greycroft and Female Founders Fund, will be used to drive new product development and ongoing clinical research.
Plus, a larger retail expansion, new hires, and continued education around the hair care category.
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The investment will also allow Arey to invest in the hair longevity space, Allison Conrad, founder and CEO of Arey, told Cosmetics Business