Unisex fragrances fail to build market share

Published: 29-Mar-2016
Media Fragrance

Consumers continue to prefer buying scents marketed for men and women

You need to be a subscriber to read this article.
Click here to find out more.

While a shift in attitude towards unisex products is making something of an impression in the wider beauty market, particularly in the skin care sector, it seems consumers are not as enthused by gender-neutrality when it comes to fragrance.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

The latest trends in the body mist market

Read more
Lighter and more refreshing than fragrances, mists are a fast growing segment that brands should explore

Trending Articles

  1. Estée Lauder Companies partners with Shopify to elevate customer experience The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
  2. Friends star Courtney Cox’s Homecourt lands $8 million to take fragrance brand to ‘next level’ Fresh investment in Homecourt, led by venture capital firm Cult Capital, will help the actor’s home and personal fragrance brand grow, including expanding its current team
  3. Liberty unveils The Beauty Studio, championing next-gen beauty and wellness innovators The Beauty Studio will sit alongside the shopping destination’s renowned Beauty Hall in London, UK, offering a space for shoppers to explore a curated collection of ‘next-generation names’ in beauty and wellness
  4. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  5. The Body Shop opens new tech-driven Oxford Street store as part of transformation plan The beauty retailer’s latest London-based store merges its natural-based products with advanced technologies to deliver a new kind of experience

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

The latest trends in the body mist market

Lighter and more refreshing than fragrances, mists are a fast growing segment that brands should explore
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Top perfume vendors revealed

Coty and Estée Lauder in top five perfume brands worldwide
You need to be a subscriber to read this article.
Click here to find out more.
Media

Longer lifespans predicted to fuel anti-ageing market

As consumers live longer, the anti-ageing market is forecast to boom
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 7 Glinda-approved Wicked: For Good beauty launches

With the sequel to the box-office smash hit soon returning to cinema, we round up the best Wicked: For Good-inspired beauty collaborations, collections and launches
Colour Cosmetics

Charlotte Tilbury helps push Puig sales up 6.1% in Q3 as fragrance market moderates

Make-up sales at beauty giant Puig were up 18.8% in the three months to 30 September, helped by Charlotte Tilbury, while fragrance growth has started to moderate
Fragrance

Friends star Courtney Cox’s Homecourt lands $8 million to take fragrance brand to ‘next level’

Fresh investment in Homecourt, led by venture capital firm Cult Capital, will help the actor’s home and personal fragrance brand grow, including expanding its current team
Body Care

Liberty unveils The Beauty Studio, championing next-gen beauty and wellness innovators

The Beauty Studio will sit alongside the shopping destination’s renowned Beauty Hall in London, UK, offering a space for shoppers to explore a curated collection of ‘next-generation names’ in beauty and wellness
Subscribe now