While a shift in attitude towards unisex products is making something of an impression in the wider beauty market, particularly in the skin care sector, it seems consumers are not as enthused by gender-neutrality when it comes to fragrance.
Unisex fragrances fail to build market share
Consumers continue to prefer buying scents marketed for men and women
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A growing number of perfume brands have been tapping into garden-based scents for their fragrance launches in 2026. Cosmetics Business gets to the root of the trend and explores how this unique fragrance offering is developing
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Coty shakes up leadership team as part of ‘Coty:Curated’ turnaround plan
Leadership of Coty’s prestige division will now fall to Executive Chairman and Interim CEO Markus Strobel to ‘speed up decision making’, and the beauty giant’s R&D, sustainability and supply chain operations will be merged into a single function