Vantage Personal Care will introduce the innovations alongside the company’s new “Beautiful Empathy” concept at in cosmetics Global in Paris, France from April 14-16, 2026 (Stand 3E60).
Vantage will launch five new active/functional ingredients aligned to the main concept of uniqueness and efficacy made personal, at the upcoming in-cosmetics global tradeshow in Paris, France on April 14-16, 2026 (Stand 3E60). Vantage will present Beautiful Empathy, a concept that showcases how to launch the perfect phygital product- fusing the creativity and uniqueness of Human Design with innovative AI capabilities to make beauty better, smarter, and more personal than ever.
Vantage will present 15 enticing formulations aligned to the three pillars of a launch-ready, “phygital” experience. Surrounding the mantra of “Make it Personal,” the Vantage global team of marketers and formulators have decoded the foundation for a cosmetic product to be original and not only authentic, to be memorable and not only viral, and to be fully and physically engaged, not only connected digitally.
“Consumers are looking for innovation now more than ever. This challenges brands to bring the ‘WOW-factor’ with claims, formats and textures.” said Beto Pino, Vice President of Marketing and Technical Innovation at Vantage. “In order to create a truly original story, the ideation, design process and performance need to be integrated into the communication and commercialization of the product.”
New launches for in-cosmetics Global 2026:
- SCALPHIX™ OX-GUARD is a next generation of scalp active shown in clinical testing to increase hair density (+13%) and strengthen the skin barrier for everyday use.
- STRATASYNC™ JOJOBA is a first of its kind upcycled jojoba-derived ferment focused on skin well-aging for the decolletage area.
- AZENOVA™ is a patent-pending, flowable gel of micronized azelaic acid for easy incorporation in emulsions or gel systems and designed for troubled skin.
- DISTINCTIVE® MAC, an emollient derived from upcycled macadamia by-products to deliver a luxurious sensorial profile similar to silicones in various cosmetic applications.
- EQUILIBRIUM GREEN™ 7 is a 100% natural origin version of the successful JEECIDE® CAP-7 preservation system.
