Watsons taps Pantone for official brand colour for 185th anniversary

By Lynsey Barber | Published: 23-Jul-2026

A new campaign featuring Watsons Evergreen will roll out across 16 markets globally

Watsons, the owner of Superdrug and The Perfume Shop, has tapped colour experts Pantone to create the health and beauty retailer’s official brand colour celebrating its 185 year anniversary.

Watsons Evergreen was created with the Pantone Colour Institute and is said to incorporate Watson’s heritage as well as capturing its vision for the future.

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The vibrant blue-green hue “symbolises everyday vitality, care and reassurance, reflecting Watsons’ purpose of helping customers Look Good, Do Good, Feel Great every day”, the company said in a statement.

A new campaign featuring Watsons Evergreen will roll out across 16 markets across Asia, Europe and the Middle East.

This will include customer and community activations, along with a curated range of products.

“For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives,” said Jared DeGuzman, Customer Director of Watsons International.

“Watsons Evergreen captures that role in a simple yet powerful way.

“By partnering with Pantone, we have transformed our iconic brand colour into a global symbol of vitality, care and wellbeing that will connect customers across every Watsons market.”

Laurie Pressman, VP of the Pantone Color Institute, added: “Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve.

“It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations.”