Sales of mass beauty brands on Amazon have reached an estimated US$140m, up by 20% compared to 2017 figures, reported e-commerce insight company Edge by Ascential.

Which mass beauty brands made Amazon's bestseller list?
Maybelline has been named the top drugstore make-up brand on the retail giant, but four other cosmetics companies have received acclaim
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You may also like
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From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook
With Olive Young opening its first US store and Anua naming American model Kendall Jenner ambassador, K-beauty’s global expansion shows no signs of slowing. Julia Wray examines the key growth markets for South-Korea-based brands and how they are adapting their marketing playbook internationally
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Amazon’s Indian beauty discovery experience, Beautverse, returns to Mumbai, but has been expanded this year to include a dedicated storefront for the event on Amazon.in as the ecommerce giant strengthens its premium beauty push ahead of Prime Day