Amazon’s Beautyverse experience in India is back for 2026, but this year the flagship event is turning into a nationwide commerce and discovery platform too.
The ecommerce giant’s flagship beauty discovery experience in Mumbai returns on 20 June, bringing together Bollywood's biggest stars and brands, alongside the launch of a new dedicated storefront as Amazon strengthens its premium beauty push ahead of Prime Day.
Those who cannot attend the physical event can now discover Beautyverse on Amazon.in through a dedicated storefront that comprises new launches, creator-led content and Prime Day offers.
Premium beauty continues to grow 1.5x year-over-year on Amazon.in as customers seek trusted, high-quality products and global brands.
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"Last year, Beautyverse brought together [more than] 1,400 attendees and brands who witnessed 1.6x growth in their business post the event,” said Siddharth Bhagat, Director – Beauty, Amazon India.
“This year, we are bringing together [more than] 2,000 attendees, 70 brands, India's biggest celebrities, [and] more than 600 creators and Prime members – making it our biggest edition yet.
“By extending Beautyverse to Amazon.in for the first time, we are also making that experience accessible to millions of customers across the country.
“We are excited to combine selection, technology and inspiration to help customers discover the best of beauty with Beautyverse."
What’s on at Amazon’s Beautyverse 2026 in India?
Amazon’s Beautyverse 2026 event in India will feature an array of interactive sessions, conversations, brand workshops and entertainment.
The experience will spotlight trending categories in India’s beauty market, such as Japanese beauty, French pharmacy skin care, premium hair care, Middle Eastern fragrances, global luxury beauty, ingredient-led skin care and men's grooming regimens.
Participating brands include Anessa, La Roche-Posay, Eucerin, Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, Paula's Choice and Biodance, alongside leading Indian beauty brands.
The event will also feature talks from Indian celebrities and content creators, including actress Ananya Panday exploring beauty's evolving landscape; actor Shilpa Shetty on the intersection of wellness and beauty; and star Sonakshi Sinha celebrating the creator community.
Meanwhile, actress Karisma Kapoor will explore beauty that transcends trends, and Sri Lankan actress acqueline Fernandez will share her journey building a beauty brand.
Indian entrepreneur Mira Kapoor joins leading creators Parul Gulati, Mrunu Panchal and Sameera Reddy for a conversation on content and commerce; while television star Urfi Javed, personality Maheep Kapoor and model Sushant Divgikar will take on beauty norms and self-expression.
A session on building brands on Amazon will also take place with founders and industry leaders, including Stuti Kothari from WishCare, Varun Alagh from The Derma Co., Sanjay Srinivas from ITC, Pratik Ved from HUL and Sumeer Duggal from Sharaya Cosmocare.
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