Why this multi-million pound indie brand has left British retailers

By Sarah Parsons | Published: 14-Aug-2020
Skin Care Finance Marketing

Stu Jolley, a former Boots analyst and founder of Electric Ink-turned-Stories & Ink, discusses the constraints of traditional beauty retail

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The maker of tattoo skin care brand Electric Ink has pulled out of British retailers to rebrand as a D2C model.

The move follows

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  • Companies:
  • Electric Ink Skincare
  • The Others Beauty Co
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