X Factor: A new direction for fragrance?

Published: 19-Oct-2007

The popular talent show X Factor has launched its own his and hers perfumes after the ITV show of the same name.

The popular talent show X Factor has launched its own his and hers perfumes after the ITV show of the same name.

The programmes owner, Fremantle Media is in partnership with manufacturers ScentUps to make the fragrance that claims to help its wearers be "part of the excitement and glamour of becoming a pop star”.

The women's scent is said to be a fresh floral while the men’s has notes of lemon, bergamot, lime, apple and pineapple.

The Fragrance Shop was one of the first to distribute the perfume.

A spokeswoman said: "Since the talent show phenomenon first launched there has been massive debate about just what constitutes the X Factor and more importantly who has it, and now it's been bottled for everyone."

The fragrances are available in 30ml and are priced at £12.99 each.

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