Male grooming product specialist Zirh has chosen Rexam’s Sof’Airless assembly, including the company’s SP343 airless lotion pump, bottle and cap, for its new Zirh Platinum skin treatment products. Zirh Platinum Repair Deep Wrinkle Concentrate (30ml), Total Re-Charge Moisturiser (50ml) and Revive Under Eye Complex (15ml) will all use the Rexam pump.
According to Rexam, the Sof’Airless piston assembly allows for easy, high-speed filling while protecting and prolonging the efficacy of the most fragile formulations. The two sections are fully secured as the SP343 lotion pump is clean-room assembled and the bottle features a piston that is protected until the moment of opening.
With no pre-compression, the assembly reacts to even soft finger pressure for a smooth performance, according to the company. Rexam says the unit can also be fully customisable and delivered pre-assembled.