3 forgotten ingredients set to pack a punch in beauty in 2024

By Jo Allen | Published: 15-Feb-2024

Starring Cassia angustifolia, a botanical that is clinically proven to outperform hyaluronic acid

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This article was originally published in the Ancient Beauty Trend Report. Receive your copy here

Nothing quite sparks a buzzy beauty trend than an ancient botanical that is rediscovered for its potent cosmetic properties.

Ingredients such as Centella asiatica, commonly known as cica, and chebula (Terminalia chebula), have exploded onto the skin care scene in recent years, yet the ingredients have been used for centuries in both Ayurvedic and traditional Chinese medicine.

Similarly, the beauty industry's mushrooming fascination with powerhouse adaptogens reishi, tremella and cordyceps, for their anti-inflammatory and nourishing skin care properties, continues to influence new formulations.

Many of the ingredients that are experiencing a modern renaissance in beauty have crossed over from their rising popularity as a health food or wellness trend.

And the next ingredients set to surface in 2024 are no exception.

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