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Colour Cosmetics
Celebrities rumoured to be launching beauty brands: from Tate McRae to Sydney Sweeney
Celebrity beauty is making a comeback, with actresses Lindsay Lohan and Sydney Sweeney and singers Zara Larsson and Tate McRae are among the famous faces said to be working on their very own beauty lines
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Marketing
Lynx’s World Cup 2026 marketing campaign scored 7 billion in social reach. Here’s how…
Lynx, the deodorant brand owned by Unilever, took centrefield in 2026 with a World Cup advertising campaign that scored all the goals. Caroline Gregory, Global Brand Director at Lynx/Axe, reveals the highlights from the brand’s marketing season
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Body Care
Exclusive: Mona Kattan’s Kayali fragrance brand breaks into lip and body care
The Middle Eastern-inspired scent-layering brand is expanding its portfolio to add ‘another dimension’ to its fragrance empire. Kayali CEO Mona Kattan tells Cosmetics Business why the brand is entering body care and lip care, and why now
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Regulatory
Dreame Technology ordered to modify 'two-minute' hair drying claims following NAD investigation
The challenge was brought by global technology company Dyson against Dreame Technology’s Dazzle Hair Styler and Miracle Pro Hair Dryer products, with the National Advertising Division (NAD) recommending the company modify or discontinue the advertising claim
Packaging
Henkel voluntarily recalls select batches of Schwarzkopf Professional Osis Grip in US
A flaw in Schwarzkopf Professional’s Osis Grip 6.76 fl. Oz/200 ml’s packaging could cause the product to leak under pressure, creating a ‘risk of explosion’, and prompting parent company Henkel to issue a recall on select batches in the US
Digital
Neutrogena responds to criticism of ambassador Tate McRae's make-up wipes video
The Kenvue-owned skin care brand’s humorous response to a video of singer and Neutrogena Brand Ambassador Tate McRae using its make-up wipes with the lightest of touches has been met with praise from social media users
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.