Roberto Pozzoni Appointed as Purchasing & General Affairs Manager for Brivaplast Group

Brivaplast, an Italian family-owned company with 60 years of expertise in application solutions for makeup, is pleased to announce the appointment of Roberto Pozzoni as the new Purchasing & General Affairs Manager of the Group

Roberto brings a wealth of distinguished experience and a comprehensive mastery of both operational and strategic supply chain management. His expertise seamlessly bridges complex production planning—orchestrating internal resources, maintenance, and external subcontractors—with high-level strategic procurement.

A specialist in data management, forecasting, and inventory alignment, he has a proven track record in senior leadership roles directing purchasing departments and managing the entire lifecycle of components and finished goods. From high-stakes price negotiations and contract finalization to supply chain risk mitigation, his end-to-end oversight ensures exceptional cost efficiency and supplier reliability, uniquely positioning him to drive our company’s operational excellence and future growth.

“Opportunities are not expected, they are created. In a dynamic market, staying still is the greatest risk. Embracing new industrial challenges is what allows a company to evolve, optimize its resources, and continue to innovate.” — Roberto Pozzoni


Brivaplast, an Italian family-owned company with 60 years of experience in the production of cosmetic packaging, is one of the world leaders in offering application solutions for mascara, lipgloss, concealer, eyeliner, and eyebrow. Brivaplast has two production units, Italy (HQ) and China (Shanghai), and an office in the USA (California) to support all customers worldwide.

In 2022, they acquired Metal Tech, an Italian company that makes metallization, UV, and acrylic coatings on packaging for the cosmetics and food and beverage sectors. Recognized on the market as a mascara leader, they are always able to offer innovative application solutions thanks to continuous investments and research into new products and technologies.

The company offers a wide range of fully customizable standard products, but also custom products, together with the expertise of a dedicated team of professionals (200 employees worldwide).

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