Dutch beauty brand Rituals has found a new home in London’s Kings Cross station for the festive season.
Until 22 December, the Asian-inspired company has opened an experiential pop-up at one of the UK’s busiest train stations to promote its gifting range.
In an effort to capture last minute purchases, Rituals has created a photo booth that will allow consumers to create personalised Christmas cards.
Travellers will also be serenaded with a Christmas carol performance by the London Community Gospel Choir on 16 December at 6pm.
“What better place to showcase our Christmas offering than in the capital’s most iconic station during the buzzing festive period,” said Penny Grivea, Managing Director Rituals Cosmetics UK & IRE.
“The pop-up offers something for everyone; whether you are looking to grab a last minute gift on the go or would prefer to spend a little longer exploring our beautiful collections and wonderful scents.
“Everything from the stunning Christmas tree to our unique shopping experience will immerse visitors in the world of Rituals, helping them to slow down and pick the perfect present this year."