A.S. Watson teams up with Modiface to roll out augmented reality beauty across Asia

By Sarah Parsons | Published: 13-Mar-2019
Colour Cosmetics Retail Marketing

The Hong Kong cosmetics retailer has unveiled the #ColourMe AR concept to allow users to try on L’Oréal Paris and Maybelline branded virtual makeovers

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A.S. Watson has become the latest retailer to venture into augmented reality (AR) technology.

In collaboration with L’Oréal’s AR company ModiFace, the Hong Kong-led

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