Advertising spotlight – Colour cosmetics

Published: 31-Oct-2013
Colour Cosmetics

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month, data focuses on colour cosmetics in the UK press between 1 January to 15 October 2013, compared with the same period in 2012.

The overall results include products ranging from L’Oréal Paris Glam Shine Stain Splash to Chanel Les Beiges Healthy Glow Sheer Powder and Maybelline New York Color Sensational Vivid Lipstick.

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  • Companies:
  • Elizabeth Arden
  • mmi by CARMA
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L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media

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    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’

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Colour Cosmetics

L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media

The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
You need to be a subscriber to read this article.
Click here to find out more.
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Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’
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