Make-up brand Almay has announced model Miranda Kerr as the face of the brand as it enters a “transformative new chapter”.
The Australian model and Victoria’s Secret Angel will step into a Global Brand Ambassador role with the Revlon-owned business as it rolls out its new campaign, ‘Clean Makeup That Thinks It’s Skincare’.
Almay will unveil a new virtual identity and updated packaging across its core line, which the brand claims builds on decades of commitment to gentle, skin-friendly cosmetics.
“Almay has always stood for gentle, skin-friendly makeup, but we saw an opportunity to modernise how that story shows up,” Erika Woods, SVP of Marketing at Revlon, told Cosmetics Business.
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“This rebrand brings that skin-first philosophy into a more contemporary space through updated design, clearer communication and a more
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