Elizabeth Arden’s Eight Hour Cream Skin Protectant may look like a simple balm, but this humble multitasker is a skin care staple that has remained a bestseller for 96 years – a feat many beauty brands can only dream about.
The apricot-coloured balm – created in 1930 by business woman Elizabeth Arden to heal, soothe and protect skin – has stayed a cult classic due to its formula that delivers real results, and versatility to treat everything from dry skin and cuticles to chapped lips.
Eight Hour Cream Skin Protectant has also garnered a staggering number of award wins, the respect of make-up artists across the globe and many celebrity fans, such as actress Jennifer Aniston and Spice Girl-turned-beauty-brand-founder Victoria Beckham.
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“It has been an important product in our portfolio for a very long time, and within the Eight Hour [franchise], which has a number of products now, this original formula is by far the bestseller – still number one,” says Amber Garrison, President of EA Fragrances at Revlon, which owns Elizabeth Arden.
“Elizabeth Arden was the ultimate innovator, she was relentlessly focused on the future and bringing exciting products to market, which is the spirit that still inspires us today.
“I have a fundamental belief in beauty that two things last: great brands and great products, these endure while other things come and go.”
Garrison reveals how Eliazabeth Arden’s Eight Hour Cream Skin Protectant became, and has remained, a skin care staple in Cosmetics Business’ ‘Untold Story’ series.
Elizabeth Arden's Eight Hour Cream Skin Protectant has "infinite fans and infinite uses"
How Elizabeth Arden’s Eight Hour Cream Skin Protectant came to be…
Despite Arden founding her namesake brand in 1910 – when she opened her first Red Door salon on Fifth Avenue in New York, US, followed by a line of skin care and cosmetics in 1917 – the creation of Eight Hour Cream Skin Protectant did not come until 1930.
The Canadian-American business woman’s idea for the multitasking balm was born from
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