Sandwiched between housecleaning robots, artificial intelligence (AI) and monstrously big televisions at the Consumer Electronics Show (CES) 2026 is a selection of showstopping beauty tech.
Beauty is carving out a prominent niche at the premier annual technology showcase event, which is taking place in Las Vegas, US, this year between 6 and 9 January, but it has been steadily doing so over the past several years.
This has signified both its increasing value and the steady pace of development, but beauty’s role at CES hit a peak in 2024 with L’Oréal, after CEO Nicolas Hieronimus took to the stage to give the opening keynote address.
"At L'Oréal, we believe technology can expand the limits of what is possible, help improve the lives of consumers around the world, and meet individuals' infinite beauty needs and aspirations,” he said at the time.
Fast forward to 2026, and L’Oréal has held true to its technology-focused ambitions, showcasing its new infrared light-powered devices alongside other beauty brands, such as K-beauty darling Amorepacific, which are bringing the industry into the future.
Here is a list of all the beauty tech on show at CES 2026 and why it matters.
Amorepacific bets on AI
Amorepacific – the South Korean conglomerate which owns beauty brands such as Laneige, Cosrx and Tata Harper – has unveiled a selection of new beauty tech goods at CES 2026.
Skinsight is described as a next-generation "electronic skin" platform, co-developed with a research group from the Massachusetts Institute of Technology (MIT).
The platform works by analysing real-time skin-ageing signals to predict ageing and deliver personalised solutions tailored to individual needs.
A sensor patch applied to the skin simultaneously measures multiple ageing factors influenced by exposome and lifestyle, with AI technology delivering customised care recommendations.
Amorepacific’s AI-powered skin analysis technology has also been integrated into Samsung Electronics' AI Beauty Mirror.
Using camera-based optical diagnostics, the technology precisely assesses pore condition, redness, pigmentation and wrinkles, then recommends personalised skin care solutions based on a dataset of more than 450,000 cases.
Results from the analysis are incorporated into skin care solutions provided by makeON's ONFACE LED Mask, which features 3,770 micro red LEDs; and Skin Light Therapy 3S, a personalised skin care device for daily use, offering improvements in skin condition.
"Amorepacific aims to lead the global beauty and wellness industry with holistic longevity solutions," said Hyojung Joo, Head of Digital Strategy Division at Amorepacific.
"Building on the innovative technologies and products showcased at CES, we will continue to deliver integrated beauty experiences to customers worldwide."
L'Oréal’s infrared light hair and skin care glow up
L’Oréal unveiled its ambitions to shake up the at-home beauty devices market with new skin and hair care innovations powered by infrared light technology.
The French beauty group’s new Light Straight + Multi-styler, LED Face Mask and LED Eye Masks will launch globally in 2027 and claim to offer “pioneering advancements in light technologies”.
This includes the Light Straight + Multi-styler, a device which uses patented infrared light technology to straighten and style hair at reduced temperatures to better protect hair health.
The device’s glass plates never exceed 320°F and work in tandem with the near-infrared technology to style hair while reducing the risk of heat damage, claims the group.
The near-infrared light is said to reshape internal hydrogen bonds – the molecular structures that determine hair's shape and texture – to help “preserve hair, keeping the natural hair cuticle smoother, shinier and stronger”.
L'Oréal also unveiled skin care device LED Face Mask – a flexible silicone mask (currently in prototype form) developed with LED device innovation leader iSmart.
The thin device integrates a skin-safe microcircuit to control the emission of two selected wavelengths of light – red light (630 nm) and near-infrared light (830 nm) – which the group said will work to help firm and smooth skin while evening out tone.
It offers ten-minute sessions, which are automatically timed for users.
L’Oréal LED Eye Masks, meanwhile, are ultra-thin, wireless silicone patches designed for targeted under-eye rejuvenation.
Other beauty innovations on show at CES 2026
Perfect Corp., a developer of AI and artificial reality (AR) solutions for beauty, fashion and retail, revealed a new selection of AI-powered tools at CES 2026.
This includes YouCam AI Agent – an AI assistant designed to deliver personalised, conversational beauty experiences at scale.
It allows the user to combine a single selfie with real-time dialogue, with the YouCam AI Agent analysing skin concerns, understanding shopper preferences, and dynamically recommending products, routines and looks tailored to each individual.
A statement from Perfect Corp. read: “Unlike traditional rule-based chatbots, the YouCam AI Agent adapts intelligently throughout the customer journey, answering beauty questions, guiding product comparisons and delivering contextual recommendations that evolve with user input.
“For brands, this means an always-on digital beauty advisor that enhances engagement, shortens the path to purchase and drives measurable business impact across channels.”
LG Household & Health Care (LG H&H), the beauty division subsidiary of white goods and computer maker LG Electronics, also unveiled new technology at the show.
The beauty division’s Hyper Rejuvenating Eye Patch is an eye-focused device that enhances cosmetic efficacy and stimulates cellular activation through AI-driven personalised skin data.
LG H&H claimed the multi-modal model analyses facial images, segments the eye area into micro-zones and evaluates skin conditions.
A statement from LG H&H read: “The biomimetic interface, infused with topical formulations tailored to the skin analysis, closely conforms to facial contours to improve active ingredient delivery and maximise light energy efficiency.
“Beyond advanced technology, the hands-free band design offers versatile wearing options, while sensuous materials enable the device to blend harmoniously into any living space.
“Users enjoy groundbreaking skincare that effortlessly integrates into their daily routines.”
Finally, K-beauty manufacturer Cosmax showcased MaXpace, an advanced automated device that enables beauty brands to design and create personalised cosmetics products.
The system supports skin care, foundation and lip products through modular cartridge boards that can be swapped, allowing multiple product types to be produced with a single platform.
This is powered by the company’s patented ShadeXense algorithm, and a patent-pending formulation structure analyses each consumer’s skin data and preferences to generate a tailored formula in real time.
Cosmax said in a statement: “The standardised hardware platform is designed for flexibility, enabling brands to customise ingredients and prescriptions within the cartridges.
“This makes it possible to provide distinctive, brand-aligned consumer experiences while addressing growing demand for personalisation, efficiency, and sustainable on-site production.”
Related content:
- L’Oréal plans to shake up beauty tech market with new infrared light devices
- L’Oréal launches first Lancôme device offering microneedling-inspired treatments at home
- L’Oréal is fuelling the future of AI – and it is only just getting started
- Laneige helps boost Amorepacific sales growth in second quarter