And the Hilfiger beat goes on
The two scents follow a musical theme with the bottles shaped like records and the caps reminiscent of an amp dial. Loud For Her centres around a sweet lychee note, softened by rose, with sensual patchouli at the base, while Loud For Him places emphasis on patchouli, with rose at the heart and tobacco creating the dry down.
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Jo Malone London taps Bridgerton’s India Amarteifio to front new scent layering campaign
Read moreThe actor, who starred in Queen Charlotte: A Bridgerton Story, fronts Uniquely You – a campaign aimed at ‘curious about scent layering’ Gen Z to help expand the British fragrance brand’s reach
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Fragrance
Exclusive: How Jo Malone London is using nostalgia to supercharge its growth
The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth
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