Held at the Dubai World Trade Centre, the exhibition remains one of the world’s largest and most dynamic trade fairs for beauty, fragrance, and wellness—bringing together the innovators and decision-makers shaping the future of the industry.
Exploring the future of personalised beauty
Beautyworld Middle East has become a global meeting point for creativity and commerce – where established names, rising brands, and forward-thinking tech come together to reimagine what beauty can be. This year, Arbelle joined the conversation with one clear focus: how AI and AR are transforming personalisation in beauty.
“Our mission has always been to make beauty more personal, inclusive, and data-driven,” says the company. “Through solutions like our Virtual Makeup Try-On and the world’s first truly inclusive Shade Finder, we’re helping brands create shopping experiences that feel effortless, authentic, and uniquely human.”
Visitors to Arbelle’s stand had the opportunity to experience these technologies live—discovering how advanced AI and AR can turn product exploration into something intuitive, inclusive, and inspiring. From instant foundation matching to full virtual looks, Arbelle demonstrated what happens when innovation meets individuality.
Connecting with the industry’s brightest minds
Over three days, Arbelle connected with brand leaders, retailers, and digital innovators from around the world to exchange insights on how AI can shape more inclusive and profitable beauty experiences.
“Beautyworld Middle East is always a catalyst for meaningful conversations,” added Arbelle. “This year, it was exciting to see just how open the industry is to embracing the power of technology to enhance creativity and connection.”
Following a successful exhibition at Hall 4, Stand F-10, Arbelle continues to drive innovation in beauty tech, empowering brands to make personalisation a reality through cutting-edge AI and AR.
For more information about Arbelle’s solutions visit their website.
