Aroma-Zone is set to open an interactive pop-up in the UK this month, centred around the theme of ‘France’s Favourite Serums. Discover Yours’.
Running from 28 to 31 August at London shopping destination Westfield White City, the pop-up invites visitors to discover the cult French skin care brand’s range of natural products while learning about its broad serum offering.
The activation will showcase Aroma-Zone’s offering, which launched in the UK in October 2025, while increasing product discovery and trial.
Education will be integrated throughout the pop-up, with an A to Z wall of active ingredients showcasing the components in Aroma-Zone’s formulas, helping visitors understand how the ingredients impact skin health.
Consumers are also invited to begin the experience at the Serum Bar, with Aroma-Zone experts on hand to discuss individual skin needs and share recommendations depending on concerns.
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
Visitors are then given a ticket with the recommendation written on, which can be redeemed in-store for a small gift.
Following the serum recommendation, visitors can also take part in the brand’s Blue Bottle Game.
This is an interactive precision-timing challenge where participants are tasked with stopping a timer at exactly three-and-a-half seconds – inspired by Aroma-Zone’s Hyaluronic Acid 3.5% Serum.
Those who are successful will have their ticket upgraded to a Golden Ticket, valid to redeem in-store for a full-size Hyaluronic Acid 3.5% Serum.
