Skin whitening and anti-ageing products represent key growth segments for cosmetic manufacturers targeting expanding and increasingly integrated markets in the Association of South East Asian Nations (ASEAN) region. Indeed, producers of these products are set to benefit from a single ASEAN port of entry when the fully integrated ASEAN Economic Community (AEC) is launched next year.
ASEAN market prepares for AEC launch
Jack Hewson and Jens Kastner discover how the introduction of the ASEAN Economic Community in 2015 will impact the region’s beauty market
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Regulatory
Dreame Technology ordered to modify 'two-minute' hair drying claims following NAD investigation
The challenge was brought by global technology company Dyson against Dreame Technology’s Dazzle Hair Styler and Miracle Pro Hair Dryer products, with the National Advertising Division (NAD) recommending the company modify or discontinue the advertising claim
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