Why do chemicals in beauty products have a bad reputation? How better science communication can tackle misinformation

In an era of widespread misinformation, inaccurate science communication is rife. In his keynote speech at the CTPA Scientific Conference, Beta Montemayor tackled how the industry can start to rewire the public perception of chemicals

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Chemicals are everywhere. To consumers, that might sound alarming, but it’s scientific fact. Water, sunlight, air, DNA, vitamin D, our bodies – everything that can be seen, smelled or touched is made of chemicals. 

“Chemicals are everything. We are all chemicals. The products we use every day, and the products you make as manufacturers and put on the shelves to your consumers, they are all 100% chemicals,” said Beta Montemayor, Vice-President and Director of Science, Regulation and Market Access at Cosmetics Alliance Canada, in his keynote speech at the Cosmetic, Toiletry and Perfumery Association (CTPA)’s Scientific Conference in London last month.

“But when someone says ‘this product contains chemicals’, most people don’t hear a neutral statement. In the marketplace, our consumers hear a warning.”

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