Pure Beauty

Bath brand Nopalera raises profile of Latin beauty with US pop-up shop

By Amanda Pauley | Published: 27-Sep-2023

The immersive store aims to 'celebrate the luxurious side of Latin culture' and will be open for three months

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Nopalera, the Latin bath and body care brand, has opened a three-month pop-up shop in the US to boost brand awareness. 

The activation in Los Angeles’ Silverlake neighbourhood showcases the Latina-owned brand’s products, which are formulated using the Nopal cactus, and “celebrates the luxurious side of Latin culture”.  

New products Cactus Shower Gel and Cactus Cream are available to buy and both comprise a scent inspired by copal, a resin from the Protium copal tree which is native to Mexico and Central America. 

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