Dry shampoo brand Batiste has revealed two-time Olympic Snowboard Champion Chloe Kim as its newest global ambassador.
The American snowboarder, who won her first gold at just 17 years old during the 2018 Winter Olympics, will be fronting brand campaigns, social content, out-of-home and live consumer engagements as part of the new partnership with the Church and Dwight-owned brand.
The ambassadorship is built on genuine love for the products, as Kim shared: “As a long-time Batiste user, the partnership is a dream come true.
“I discovered Batiste at my local Target many years ago, and it is my secret weapon staple.
“Batiste is a game changer, especially when I am deep in training, as I need to be strategic with my hair washing days.
“I am so proud to kick off this partnership and am excited for our year ahead.”
Caitlin Dodd, Director of Brand Management, Batiste, added: “We are thrilled to welcome Chloe as our brand ambassador.
"She is an inspirational athlete, role model and perfectly embodies the Batiste customer.
“Her confidence and authenticity mirror Batiste's principles and our mission to help everybody in the Batiste community find their own confidence and authenticity, whatever day in their wash routine they are.
“We could not have asked for a more perfect partner."