Bdellium Tools launches positivity promoting make-up brushes

By Sarah Parsons | Published: 3-Jan-2017
Packaging Colour Cosmetics

The eco-friendly brush company wants customers to redefine beauty with them

Bdellium Tools has launched a new limited edition brush set to promote self-empowerment and positive thoughts.

The I AM FIRST collection (£75) includes ten brushes from the Studio Line range, each displaying a positive affirmation to ‘redefine what it means to be beautiful’.

The launch will be followed by the #IAMFIRST social media campaign over the upcoming months, as Bdellium Tools will encourage the public, celebrities and influencers to reveal their stories related to the product.

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