Benefit serves up deal for Watson

Published: 16-Jan-2013
Colour Cosmetics

LVMH-owned beauty brand Benefit Cosmetics has signed British tennis player Heather Watson as its latest brand ambassador.


LVMH-owned beauty brand Benefit Cosmetics has signed British tennis player Heather Watson as its latest brand ambassador. The partnership kicked off at the Australian Open, where Watson wore the Benefit Cosmetics logo for the first time.

"I am so excited about my new partnership with Benefit Cosmetics. They are a really cool, fun brand and I have been a huge fan of their products for a long time!" said Watson.

Ben Crandell of IMG Tennis (IMG Worldwide) added: "This is a fantastic opportunity to introduce Benefit Cosmetics to the sporting arena and the global tennis market. There is an excellent synergy between Heather and Benefit Cosmetics and we very much look forward to working with such a creative team."

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