A powerful symbol for millions of people affected by breast cancer, the pink ribbon was first introduced in the US by
Breast Cancer Awareness: How beauty brands are showing support for the pink ribbon
Cosmetics brands are celebrating the 25th anniversary of the pink ribbon this Breast Cancer Awareness Month
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Jo Malone London taps Bridgerton’s India Amarteifio to front new scent layering campaign
Read moreThe actor, who starred in Queen Charlotte: A Bridgerton Story, fronts Uniquely You – a campaign aimed at ‘curious about scent layering’ Gen Z to help expand the British fragrance brand’s reach
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Fragrance
Exclusive: How Jo Malone London is using nostalgia to supercharge its growth
The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth