Bubble has named American actress Leighton Meester its first-ever celebrity Brand Ambassador to help accelerate its growth.
The Gossip Girl star fronts the US beauty brand’s new 360-degree campaign ‘Radical Joy’, which is said to be a “bold, colourful celebration” of skin care that does not take itself too seriously.
Shai Eisenman, founder and CEO of Bubble, said the campaign will expand the company’s customer reach even further, and show that skin care can be both premium and playful.
"Partnering with Leighton allows us to share Bubble’s mission with an even wider audience,” Eisenman told Cosmetics Business.
“She has a unique connection across multiple generations, from those who grew up with her to new fans discovering her today.
“With her voice behind the brand, we are able to not only amplify awareness, but also inspire more people to feel empowered in their skin care journey and be part of the Bubble community."
39-year-old Meester was chosen for the campaign as she is said to embody “the perfect balance of aspirational and approachable”, which Bubble claimed defines it as a brand.
"At Bubble, we have always been about authenticity, confidence, and making skin care feel approachable, real and joyful,” said Eisenman.
“Leighton embodies all of these values so effortlessly – she is genuine, relatable and has a natural confidence that resonates with our community.
“She represents the kind of role model we want our customers to see: someone who
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