Bumble and Bumble has named hairstylist Evanie Frausto as its first Global Artistic Ambassador.
Frausto will work to develop new hair styles for the salon brand’s upcoming campaigns and editorial shoots.
He will also create artistic looks backstage for the Collina Strada and Luar SS24 shows at the upcoming September 2023 Fashion Week.
“Evanie is an icon of redefining beauty norms and pushing the boundaries of artistic possibilities,” said Corey Reese, SVP, Global General Manager, Bumble and Bumble.
“Evanie will bring his unique vision and expertise to collaborate on product development, inspire new artistic trends, and share his knowledge and passion for self-expression with our next generation of stylists."
Frausto began his hairstyling career at a Bumble and Bumble salon in New York under the tutelage of the brand’s Editorial Stylist Jimmy Paul.
He has since gone on to style the hair of celebrities including Bella Hadid, Kendall Jenner and Alex Demie.
"This partnership with Bumble and bumble allows me to combine my dedication to recognizing hair as a form of art in its own right with a brand that shares my dedication to embracing individuality and inclusivity," added Frausto.
“When I started with Bumble and Bumble as an apprentice in their downtown flagship salon, I noticed the environment felt so free and open.
“It was also my first introduction to the fashion industry and being backstage, which had a life changing impact on my career.”
Bumble and Bumble began as a New York City salon in 1977, and has grown to prominence through its hair looks created for magazines and runway shows.
The brand also stocks hair care products including its Surf Spray and its Hairdresser's Invisible Oil collection.
