Dry shampoo category set to boom in 2015

Published: 24-Nov-2014
Hair Care

The category is on track to generate at least 10% growth, according to analysts

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Dry shampoos - typically powders that clean the hair without the use of water – are on track to become among the fastest growing hair care categories in the US, predicted to increase at least 10% in 2015 and outpacing growth in the regular shampoo segment.

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