The CFDA is considering a major revamp of New York Fashion Week. In a release shared on the group’s website, the CFDA said it was considering mixing up the format to put a greater focus on consumers.
The industry body has teamed-up with the Boston Consulting Group to explore alternative options. It said it was considering consumer-facing catwalk shows and altered schedules more closely aligned with retail deliveries.
Currently, catwalk collections are showcased six months ahead of their retail release. But the CFDA has suggested revamping the format in line with societal change. Consumers are often left frustrated after viewing new looks on social media and finding they are unable to purchase items for another six months.
Steven Kolb, President and CEO of the CFDA, commented: “Designers, retailers and editors have been questioning the relevance of fashion week in its current format for some time. Out of this industry need came our decision to hire Boston Consulting Group to create an in-depth analysis and roadmap for the future of fashion shows.”
Diane von Furstenberg, Chairman of the CFDA, told WWD: “We have designers, retailers and everybody complaining about the shows. Something’s not right anymore because of social media, people are confused.”
Some designers and industry insiders believe altering the timetable and opening up events to the public will remove some of the mystery and exclusivity of fashion week. They see this as key to the desirability of designer brands.
However, others are keen to see change. Rebecca Minkoff has already announced that she will be showcasing her spring collection in February. While Jeremy Scott already makes items from Moschino shows available immediately after each show.
The seven-week study is expected to take place in the new year, although it is not expected to affect February’s Fashion Week schedule.