Sukoshi announces plans for 40 US stores by 2026 amid major expansion

By Lollie Hancock | Published: 15-Dec-2025
Colour Cosmetics Hair Care Skin Care Retail

The Asian beauty retail destination is set to open a number of new locations across North America, including Miami, Atlanta, and New Jersey, as Asian beauty continues to boom in the US market

North American beauty retailer Sukoshi has unveiled plans to open 40 US stores by the end of 2026.

Following a rapid expansion of its portfolio in 2025, Sukoshi is set to open new locations at King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey.

The brand, which specialises in Asian beauty products, currently has 16 store locations across the US and Canada.

These new locations mark the brand’s most significant expansion to date since it was founded in 2018.

In addition to store expansions, Sukoshi is growing its role as a full-scale brand accelerator, providing a launchpad for brands to gain access to premium retail space, influencer collaborations, pop-up activations, and North American distribution.

"As Asian beauty continues to shape global standards, we're proud to be leading its expansion across North America," said Linda Dang, CEO of Sukoshi.

"Scaling is not just about opening stores. It is about setting a new standard for Asian beauty and giving customers a place where education and discovery feel natural."

Related content:



See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch

Read more
The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Gisou Holiday ‘Pup-Up’ to hit New York City in partnership with Sephora Gisou, founded by Negin Mirsalehi, has teamed up with retail giant Sephora to launch the ‘Holiday Pup-Up’ – a two-day pop-up experience celebrating the brand’s latest launch and limited edition merch
  2. Chanel signs BTS star Jung Kook as Global Ambassador for Fragrance & Beauty The South Korean singer-songwriter is the new face of the luxury house’s fragrance and beauty offering, chosen for his ‘distinctive commitment to self-expression’
  3. Sephora US reveals location for ‘beauty multiverse’ event Sephoria 2026 The Sephoria weekend event in March 2026 will host dozens of brands in a ‘beauty multiverse’, and feature appearances from top names in beauty such as Dame Pat McGrath, Dr. Idriss and Patrick Ta
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    A first look at Le Labo’s new ‘wabi-sabi’ store in Scotland The store will be the sixth to be opened by the niche fragrance brand and features a Japanese style interior

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch

The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’
Colour Cosmetics

MAC Cosmetics appoints MEOVV star Ella as Global Ambassador

The South Korean-American singer, and member of girl band MEOVV, is the face of the Estée Lauder Companies-owned make-up brand’s new Powder Kiss products
Colour Cosmetics

NARS signs model Kaia Gerber as Global Brand Ambassador

The 24-year-old American model – and daughter of supermodel Cindy Crawford – will star in the Shiseido-owned make-up brand’s new Afterglow Lip Balm campaign
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

How to formulate a bakuchiol gel cream

Natalie Garwe shares a sensorial formulation based on bakuchiol, a non-irritating botanical alternative to retinol
You need to be a subscriber to read this article.
Click here to find out more.
Media

5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care

The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

TikTok Shop UK unveils its beauty brand winners of 2025

The social media platform’s event recognises viral products that made the biggest impact on TikTok Shop in the UK this year, with e.l.f. Cosmetics, The Ordinary and Wonderskin all taking home prizes
Colour Cosmetics

Chanel signs BTS star Jung Kook as Global Ambassador for Fragrance & Beauty

The South Korean singer-songwriter is the new face of the luxury house’s fragrance and beauty offering, chosen for his ‘distinctive commitment to self-expression’
Subscribe now